The timely disclosure of relevant information can reduce speculation and enhance public trust in institutions and brands. By promptly addressing concerns and minimizing panic and negative sentiments, it helps maintain the brand's reputation and the trust of its partners. Additionally, transparent information aids the media in reporting accurately, preventing misinformation.

*Ensure internal employee information synchronization to prevent information confusion.

*Especially for listed companies, adhere to disclosure regulations to prevent legal risks arising from improper disclosures.

与各类媒体建立联系是危机公关的

，提供真实、准确、及时的信息，确保完整的沟通渠道，包括传统媒体和新兴媒体，权威性和传播度。建立与媒体的信任关系，提供独家内容等

High-Frequency Communication**: Maintain consistent updates through short videos, live streaming, visual-textual content, and other formats to eliminate information gaps.

romptly clarify false information to prevent the spread of rumors

After determining the nature of the incident, clarify responsibilities and protect the interests of both the company and individuals in accordance with the Company Law, Labor Law, Intellectual Property Laws, and other relevant regulations.

*Cross-Border Legal Compliance**: If the crisis involves multiple countries, it is necessary to comply with the legal requirements of each country to avoid international litigation caused by legal conflicts. In the event of an international legal dispute, the handling team should immediately contact all relevant international parties to ensure consistency of information. Respect for international law and WTO rules is essential.

Ensure the integrity of the evidence chain**: Ensure that evidence has not been tampered with and, if necessary, preserve it through notarization.